![]() ![]() That is, other than visits to the doctor’s office and possibly the auto mechanic, we know the price of most products and services before we decide to pay for them. What about slot machines makes them such reliable money makers? In part, it has something to do with casinos’ ability to hide their true price from even the savviest of gamblers.Īn important economic theory holds that when the price of something goes up, demand for it tends to fall.īut that depends on price transparency, which exists for most of the day-to-day purchases we make. Spinning-reel slots in particular are profit juggernauts for most casinos, outperforming table games like blackjack, video poker machines and other forms of gambling. At casinos in Iowa and South Dakota, for example, such devices have contributed up to 89 percent of annual gaming revenue. What people may not realize is that slot machines, video poker machines and other electronic gaming devices make up the bulk of all that economic activity. The gaming industry is big business in the U.S., contributing an estimated US$240 billion to the economy each year, while generating $38 billion in tax revenues and supporting 17 million jobs. ![]()
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